Graffiti Fonts

My background is in architecture. Not the digital architecture that includes wireframing, or the mapping out of websites and applications, but the kind that deals with gravity, building materials and a team of engineers (I know, I should write an article on the journey from architecture to internet marketing).

Thinking about a social media strategy for my own business, I am reminded of a project I did in my undergraduate years, while attending SCI-Arc, a little architecture school in Los Angeles. I thought I would share.

SCI-Arc’s move to a freight yard in downtown Los Angeles was the largest alteration to the Artist District at that time. The school now found itself situated in a culturally diverse and active community. How the institution and community adapted to accommodate this transplant was a delicate subject. I and two other classmates, decided to address the school on the architectural level and its cultural responsibility. Since the new building was spatially unique (having a nearly two dimensional floor plan that is ¼ mile long and 60’ wide) the building’s skin had the potential and responsibility to function not only as the barrier exiting between interior and exterior, but also as a major visual and social presence. We figured the social responsibility of this façade must establish communication with its new environment and neighbors.


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